McLaren lands commercial deal with British American Tobacco

• BAT will promote its electronic smoking alternatives
• Williams launches 2019 car in a different shade of blue

British American Tobacco, which withdrew from Formula One in 2006, when tobacco advertising was banned from the sport, is to return in a “global partnership” with McLaren. BAT is the second tobacco company to return to F1 for promotional purposes that are not covered by the ban.

BAT ran its own team after buying Tyrrell in 1997 and formally entered in 1999 as British American Racing. They took 15 podium places and Jenson Button was at the wheel during their most successful season, when they were second in the 2004 constructors’ championship. The team were sold to Honda in 2006.

Related: Ferrari replace team principal Maurizio Arrivabene after poor season

Continue reading...

Leave a comment